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臺灣學術機構典藏系統 (Taiwan Academic Institutional Repository, TAIR)
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Institution Date Title Author
國立高雄師範大學 1996 A Comparative Study of Husband-Wife Influence on Family Purchase Decision Between Taiwanese and Japanese: From the Views of Product Attributes and Feminism Orientation 譚大純; C. Chen;M. Lai;Dah-Cheung Tarn
國立高雄師範大學 1996 The Relationship Between Feminism Orientation, Product Attributes and Husband-Wife Relative Influence on Purchase Decision: An Empirical Study of Taiwanese Families 譚大純; C. Chen;M. Lai;Dah-Cheung Tarn
國立高雄師範大學 1995-04 高職企業管理(上)(下) 譚大純; Dah-Cheung Tarn
國立高雄師範大學 1995 廣告女性角色之衡量-量表建構與實證研究 陳正男;譚大純; Dah-Cheung Tarn
國立高雄師範大學 1995 A Cross-Culture Comparison of husband-Wife Influence on Family Purchase Decision Between Taiwanese and Japanese: From the Perspectives of Feminism Orientation and Product Attributes 譚大純; Dah-Cheung Tarn;C. Chen;M. Lai
國立高雄師範大學 1994-03 產品屬性、女權主義傾向、廣告女性角色認知、與夫妻購買決策影響力之關聯性研究 譚大純; Dah-Cheung Tarn

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